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How to Develop Your Author Brand (with Laurie Cooper)

Book marketing and promotion are Laurie Cooper’s bread and butter. As the founder of Pub-Craft, she helps authors develop their brands so that they can reach more readers. In this video, author Jordan Riley Swan interviews Laurie about strategies authors can use in finding and developing their writerly identities. Branding is about more than cold-hearted business practices—it’s about figuring out who you are as a writer. As part of the Story Garden Publishing team, I wrote the interview questions and edited the video for YouTube! Laurie always has amazing insights to share.


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